Straightening through knowledge

Relaxers

What do you need to know about relaxers?
​By that we mean things your hair really "needs" you to know.

  • ​Relaxers need professional care and application
  • Relaxers need conditioning treatments in-between
  • Don't even consider "No-lye" relaxers
  • A treatment, consultation and analysis of your hair is mandatory at professional salons for all new clients
  • Relaxers work differently on different hair types. Obvious, but the reason why we carry a such a wide range​
​Take a look at the we work with clients and relaxers on our advice page by clicking the link below.

Temporary Straighteners-
​Keratin, Brazilian, Texture etc.

To date there are NO temporary straighteners on the market we consider safe for our clients or staff to use.

Sadly, this also includes products from major suppliers.

​All of them contain formaldehyde releasing chemicals and since the initial Brazilian Blow Dry scandal hide behind the label "Formaldehyde-Free". This is in theory true, because  the chemicals they use only release Formaldehyde on the application of heat (an essential part of the process). It does however, show a callous disregard of clients' and stylists' health in pursuit of profit.